Roger Goodell was talking, but the words weren't his alone. "That speech was all Frank," says an associate of pollster Frank Luntz, lord of the dark arts of political messaging, who frequently works with Goodell and the NFL. "As soon as I heard Goodell's intro, I was laughing." The part that got him giggling was the line "We will get our house in order first." The NFL commissioner used that same phrase minutes later, in response to a question from a New York Post reporter about whether he would resign. "That's textbook stuff that Frank uses all the time," says...
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